To facilitate further growth and corporate value, the POLA ORBIS Group developed a long-term vision to guide its efforts until 2020. By capitalizing on its strengths in high brand loyalty through directties with our customers”, “R&D capability in the skin care area through concentration of our resources”, and “our multi-value chain strategy exploiting strong synergistic effects of our brands upon each other, the Group seeks to generate stable growth in Japan, and accelerate development of the Group’s presence overseas centering on flagship brands with the aim of becoming a global enterprise in the field of “beauty and health.”

Long-term vision(Goal for 2020)
Overview of 2011 - 2013 Mid-term Management Plan Overview of 2014 - 2016 Mid-term Management Plan2017~2020年 Mid-term Management Plan