Fundamental policy and growth strategy overview
The results of 2011-2013 mid-term management plan were as follows.
From 2011 to 2013, POLA ORBIS HOLDINGS was able to achieve increases both in sales and operating income for three consecutive years.
As for the domestic business, flagship brands, POLA and ORBIS, acted as leading force of the group performance, by realizing steady sales growth and improving profitability.
As for the overseas business, overseas sales ratio was significantly improved, followed by the consolidations of two overseas brands, Jurlique and H2O PLUS. However, in terms of profitability, the overseas business fell short of target.
2014 – 2016 mid-term management plan will focus on improving profitability of the overseas business, and aim for the long-term vision by 2020.